Dealer management system

A modern DMS that fits the way you already work.

Every dealer runs differently. Legacy systems make you change to match them — their fields, their workflow, their idea of your business. Calibrate goes the other way: turn on the modules you run, name things what you call them, and shape it around the operation you already have.

Launching soon · now onboarding our first dealers

Your system today

6 running10 included
  • InventoryRunning
  • CRMRunning
  • QuotesRunning
  • RentalsRunning
  • Work ordersRunning
  • InvoicingRunning
  • PartsReady
  • InspectionsReady
  • WarrantyReady
  • WorkforceReady
Every plan includes all modules. Use what you need, when you need it.
It bends both ways

No two dealers run the same system.

A rental yard, a sales floor, and a service shop need different things on day one — and the same dealer needs something different two years later. Same product underneath, shaped three ways.

Rental-heavy yard

Fleet on the board, contracts billing on a cycle, and a machine's whole history on its record.

  • Rentals
  • Inventory
  • Invoicing
  • Inspections

Sales floor

Pipeline, quotes that get signed on a phone, and every deal tied back to the customer.

  • CRM
  • Quotes
  • Inventory
  • Invoicing

Service & repair shop

Jobs, hours by technician, parts off the shelf, and an invoice built from the work.

  • Work orders
  • Parts
  • Workforce
  • Invoicing

Every one of them has the other modules too — switched off until the business needs them.

One record

A machine has one file, and everything lands in it.

The reason a DMS is worth having isn't the module list — it's that the sale, the rental, the repair, and the invoice all know about each other. In Calibrate that's not an integration. It's the same record.

  1. Acquired

    Unit acquired at $41,200

    Cost basis set

  2. Quoted

    Proposal signed on a phone

    E-signature certificate attached

  3. On rent

    Monthly contract, auto-billed

    4 cycles invoiced

  4. Serviced

    Hydraulic repair, 5.5 tech hours

    Parts + labor posted to the unit

  5. Invoiced

    Paid by ACH, pushed to QuickBooks

    Margin recalculated

Five things happened to this machine. They’re all on one record — so “what has this machine actually earned me?” is a page, not a project.

Every module has a page of its own — what it does, what changes, and how to get started.

Define it yourself

If we don't have the field, you add it.

No vendor can guess what your business tracks — the buyback price, the yard slot, the date somebody last laid eyes on it. So Calibrate doesn't try. Every record type takes the fields you define, in the app, in about a minute. That's what makes it fit instead of nearly fit.

A unit record · your setup

Stock #P-1184
StatusReady to go out
Yard slotRow C · 12Text
Last checkedApr 18Date
Buyback price$38,500Currency
+Add a field

The highlighted three don’t ship with Calibrate. An admin added them in about a minute — no migration, no developer, no ticket.

Add them anywhere

Every record type takes custom fields — right down to the line items.

  • Assets
  • Companies
  • Contacts
  • Locations
  • Opportunities
  • Activities
  • Quotes
  • Quote segments
  • Work orders
  • Parts
  • Vendors
  • Warranty claims

And they’re real fields

  • Text
  • Number
  • Date
  • Yes/No
  • Dropdown
  • Currency

Typed, searchable, and reportable — not a notes box you paste things into and hope somebody reads.

Every record type, not just the big ones

Assets, companies, contacts, quotes, work orders, parts, vendors — and child records like quote segments too.

Real typed fields

Text, number, date, yes/no, dropdown, or currency — searchable and reportable, not a notes box.

You control who sees them

Any field can be hidden from a role, so cost and margin stay off the sales floor.

Or start from a pack

Switch on a prebuilt spec pack for your equipment type and get a full set of fields at once.

And an unfamiliar value never fails a save. A tech types a make nobody has entered before, Calibrate records it and flags it for cleanup instead of refusing the job. Nobody stands in the yard at 4:55 unable to close a work order.

And it's yours to change

The settings other systems make you call about.

Your admin changes these in-app, in minutes — no ticket, no migration, no waiting on us to schedule it.

Dropdown lists

Statuses, makes, categories — your values, edited on one reference screen.

Roles in plain English

Who views, edits, deletes — per module. Hide cost and margin from the sales floor.

Your numbering

Your prefixes and padding, continuing from wherever your old system stopped.

Your brand

Your logo and colors on documents, emails, and a branded sign-in.

Live, everywhere

One system, updating itself.

Everything is live for everyone the moment it changes — on a phone in the yard or a desktop at the desk. Nothing to install, nothing to refresh, no half-powered mobile app.

app.calibratedms.app / dashboard

Overview

Dashboard

New quote

In stock

142

+6

Open quotes

$1.24M

+12%

On rent

37

−3

Revenue · last 12 mo

▲ 18%

Inventory by status

In stock54%Reconditioning22%On rent18%On hold6%

At the counter · 2:14 PM

X-2608

Booked out, 4 weeks

Sales writes the contract on a phone, standing in the yard.

In the office · 2:14 PM

Availability board updated

No refresh, no re-entry

Nobody promises that unit to a second customer.

Every screen is live. The double-booking problem is a data problem, and it goes away.

Works with the tools you already run on

  • QuickBooks Online
  • Stripe
  • Mailchimp
  • HubSpot
  • ActiveCampaign
  • Constant Contact
  • Brevo

Invoices and payments sync to QuickBooks Online, customers pay by card or ACH into your own Stripe account, and your contacts stay current in your email platform. See integrations.

Built in, not bolted on

Serious about your data — quietly, by default.

  • Tamper-evident, hash-chained audit log
  • Authenticator 2FA, enforceable org-wide
  • Encrypted at rest on SOC 2 Type II infrastructure
  • Each dealer's data isolated and enforced server-side

And it stays yours.

  • Lapse doesn't mean lockout — read-only, with full access to your records
  • Export everything to spreadsheets or a full backup, anytime
Pricing

One price. Every module included.

Incumbents make you sit through a sales call to learn a number. Ours is on the site — along with what's in it, which is everything.

  • Every module, on every plan — nothing sold à la carte
  • 14-day free trial, no card required
  • No setup fee, no implementation project
  • Cancel anytime and export everything

Plans

  • Core

    Up to 5 users

    $2,000/mo

  • PlusPopular

    Up to 20 users

    $5,000/mo

  • Enterprise

    Unlimited users

    Let's talk

Annual billing: 2 months free. Every plan starts with a 14-day free trial.

See full pricing
  • No contracts
  • No implementation fee
  • No lock-in

Built for heavy equipment, material handling, agriculture, powersports, trailers, and specialty retail. Tell us what you run — if it’s units in, units out, Calibrate fits.

Get started

Run your dealership on software you own.

01

Sign up

No demo to schedule, no sales call to sit through, no IT department required.

02

Import your data

Bring customers, contacts, and equipment in from a spreadsheet with the built-in wizard.

03

Run your day

Quotes, rentals, service, and invoices — live for your whole team from day one.

Now onboarding our first dealers — we build alongside you.