Modern software for the dealers legacy systems forgot.
The modern DMS for independent dealers.
Calibrate runs inventory, CRM, quotes, rentals, work orders, and invoicing for independent dealers — from cranes and heavy equipment to powersports, bikes, and lawn & garden — in one fast platform you configure yourself.
Built because the alternatives were built for someone else.
Independent dealers have been stuck choosing between a general-purpose POS that doesn't understand units and service, or a legacy DMS priced and shaped for franchise megastores.
The dealers we build for run real, complicated operations — a crane goes out on a rental contract, comes back for an inspection, gets a work order, and turns into an invoice that has to land in the books cleanly. The tools on the market forced that work into spreadsheets, disconnected apps, and re-keyed data — or into a heavyweight legacy DMS that charged a fortune, took months to implement, and still made you call support to change a single field.
Calibrate started from a simple conviction: an independent dealer should be able to run the whole business on one modern system, configure it without waiting on a vendor, and pay a predictable price for all of it. Every module — inventory, CRM, quotes, rentals, work orders, and financials — is included, not sold à la carte. The crane & heavy-equipment field pack came straight from real machines, and we’re building the rest alongside the dealers using it.
Software that gets out of the way.
The features matter, but the feeling is the point — nothing standing between your team and the work. Three principles shape every decision we make.
One platform, not five apps
Inventory, customers, quotes, rentals, service, and invoicing belong on one record that talks to itself — not scattered across a spreadsheet and a stack of tools you reconcile by hand.
The work always goes through
The software should never block the save. Hit a user limit and everyone keeps working. Miss a payment and you go read-only with full access — never a mid-task lockout, never shut out of your own data.
Simple, flat pricing
One predictable plan with every module included — no paid add-ons to unlock features, and no five-figure implementation project to gamble on before you ever see value.
Independent, and building in the open.
Calibrate is early — we're onboarding our first dealers now and shipping alongside them. That means the people who join today shape what gets built next.
Calibrate is operated by TRL Holdings, LLC, doing business as Calibrate DMS. We’re a small, independent team focused on one thing: giving independent dealers modern software they own and control. No investors steering us toward the enterprise, no pressure to bolt on features nobody asked for — just a tool that keeps pace with the work.
If that resonates, we’d like to build it with you. Reach out for early access and tell us about your dealership.
Want to see Calibrate for your dealership?
We're onboarding our first dealers now — reach out for early access and we'll help you find the right fit.